1. Know the purpose of your trip.  Is it a multi-generational family reunion or a romantic getaway? The answer will inform where you go and which cruise lines you consider.

2. Know your destination. Cruising is a cost-effective, convenient and fun way to visit multiple destinations.  In some cases, mega-ships are one of the destinations themselves. In others, much smaller ships are floating boutique hotels that take you to ports less traveled where you experience a higher degree of cultural immersion.

3. Know how you like to travel. Whether you’re frugal, indulgent or any point in between, there’s a cruise to satisfy.

4. Know your budget.  Cruises are complex purchases that involve reaching the destination point, choosing a cabin and planning how to explore the ports visited. Knowing what you want to spend helps to clarify the choices.

5. Know the economics. We often are asked if booking early or late generates the best deals.  The answer is: It depends on supply and demand, which can be predictable or fickle.  Strong demand drives prices higher over time and leads to sold out sailings, benefiting early bookers. Weak demand can lead to price cuts or discounts on ancillary expenses such as airfare. When that happens, early bookers can typically get their fares reduced in accordance.